Community Involvement and Stakeholder Dialogue

In a competitive world, more and more companies realize that social leadership, manifested in the execution of a community strategy that is synchronized with all other core operations, not only meet social needs, but also create an added value for their brand, as perceived by customers, employees and other stakeholders. The field has undergone change in recent years, shifting from community contribution to the implementation of a community strategy – a change that is much more than semantic: while community contribution was characterized by the organization’s response to occasional demands that led to an unfocused activity with relatively low media exposure, the community strategy is a proactive initiative in areas corresponding with the brand values, focusing on a social issue relevant to the brand and creating a clear and consistent message that helps build and establish the brand for the long term.

Good Vision Services – Community Involvement and Stakeholder Dialogue:

  • Planning and implementing a community strategy and flagship projects Good Vision helps its clients formulate a community strategy, implementing a process that begins by quantitatively and qualitatively diagnosing the current community activities, goes on to analyzing the brand values, interviews with managers and employees, benchmarking with other companies and ends with proposing alternative relevant to its social content and selecting the appropriate option for a flagship community project. After selecting the project, we accompany the client through its establishment and management in the field, including the appointment of a project manager, harnessing and coordinating all of the relevant factors – community and social partners, employees, suppliers, customers etc., time and budget management and, of course, measuring and evaluating effectiveness.
  • Cause branding and marketing We accompany our clients in the process of cause branding – establishing a corporate identity for the strategy and community activity, and creating a synergistic bond between it and the business brand. Good Vision is highly experienced in this field, which requires expertise in this specific niche.
  • Managing employee involvement and volunteering Employee involvement develops cohesion among various organizational units, enhances identification with the workplace and its values, and creates among the employees a true sense of contributing to the community in which they operate. Creating an organizational culture that encourages employee involvement and volunteering for the long run requires knowledge and experience with properly harnessing and motivating the organizational volunteers. At Good Vision, we would be happy to share our extensive experience and help you create a plan for managing involvement and volunteering.
  • Stakeholder Dialogue Stakeholder dialogue is an embedded and scheduled process during which the company conducts continuous dialogue with all of its stakeholders: customers, employees, suppliers, parallel companies, associations, organizations, government entities and more – anyone who comes into contact with the company, influences or is influenced by it. Today’s organizational challenges, alongside the need for sustainable development, increase the importance of stakeholder dialogue. This dialogue, that guarantees the rights of those who may impact or be impacted by the organization to voice their opinions and, on the other hand, obligates the organization to respond, improves the organization’s performance. It is thus important to define the said rights and obligations and establish them as reliable and effective rules. Good Vision recommends that its clients conduct stakeholder dialogue according to Standard 1000 issued by the Institute of Social and Ethical Accountability Standard - an international professional institute that develops effective tools and standards for validating and managing accountability. Implementing the AA 1000 series, the Institute offers professional training and certification, conducts advanced research and promotes public policy.
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