Community Involvement and Stakeholder Dialogue

In a competitive world, more and more companies realize that social leadership, manifested in the execution of a community strategy that is synchronized with all other core operations, not only meet social needs, but also create an added value for their brand, as perceived by customers, employees and other stakeholders. The field has undergone change in recent years, shifting from community contribution to the implementation of a community strategy – a change that is much more than semantic: while community contribution was characterized by the organization’s response to occasional demands that led to an unfocused activity with relatively low media exposure, the community strategy is a proactive initiative in areas corresponding with the brand values, focusing on a social issue relevant to the brand and creating a clear and consistent message that helps build and establish the brand for the long term.

Good Vision Services – Community Involvement and Stakeholder Dialogue:

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